You’d think TRC would have placed the Safeway logo at the top of the new sign as it was before or “the Ridge” logo as was done with the temporary fabric sign installed in 2020.
The Shops on the Ridge new sign on Broadway
Note that the businesses at Shop of the Ridge are mostly food or personal care with only one retail store, Pet Food Express. I surmise from this many retailers are not opening up new stores because they believe it is hopeless to compete with online businesses. Particularly galling to brick and mortar retailers is their unpaid role as showrooms for online retailers (customers visit a store to browse and ask questions about a product then buy it online).
Black cat with glowing eyes
This cat positioned itself perfectly
(holding still and facing the camera) while I took its portrait.
Shops on the Ridge derelict sign on Broadway
Drone video taken on May 2,2020 by Pete Fraser
The fabric sign installed this summer over the old Shops on the Ridge sign didn’t last long.
Top photo taken on 11/8/2020,the bottom one on 7/27/2020
Rockridge Manor Neighborhood 