Note that the businesses at Shop of the Ridge are mostly food or personal care with only one retail store, Pet Food Express. I surmise from this many retailers are not opening up new stores because they believe it is hopeless to compete with online businesses. Particularly galling to brick and mortar retailers is their unpaid role as showrooms for online retailers (customers visit a store to browse and ask questions about a product then buy it online).
Rockridge Manor Neighborhood 
Interesting photo and commentary.
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